Aronia berries have the highest concentration of antioxidants present in any fruit. Antioxidants protect the body’s cells from the damaging effects of oxidation. And because aronia is rich in antioxidants, it has a very high ORAC value (Oxygen Radical Absorbance Capacity - a measure of an antioxidant's power to neutralize free radicals) - almost 80 units, the highest amongst fruits.

The second great benefit of consuming aronia berries is keeping good urinary tract health. Urinary tract infections (UTIs) happen to millions of people around the world. The main causal agent is Escherichia coli. Symptoms include frequent feeling and/or need to urinate, pain during urination, and cloudy urine. It is well known that cranberries are good in the fight against UTI, but studies show that aronia berries are five to ten times more effective, because of the higher dose of quinic acid in them, which is proven to prevent urinary infections. Additional lab studies showed that Aronia Melanocarpa is effective in reducing micro-organism growth for several bacteria including Escherichia coli, thus proving aronia berries help prevent and cure UTI and maintain good urinary tract health.

If your diet includes aronia berry regularly, you can be sure that colds and flu will not trouble you soon!  It fights bacteria and viruses and boosts the immune system. Another Bulgarian study (Study of the natural Aronia Melanocarpa juice for anti-viral activity, Borissova et al, 1994) showed that chokeberry juice, due to its anthocyane flavonoids, had an anti-inflammatory value, when inflammation was induced by histamine & serotonin.

Aronia berries can protect the liver. In animal models of Non-Alcoholic Fatty Liver Disease (NAFLD), Aronia can significantly reduce fat accumulation in the liver. A 2016 study looked at the effects of aronia fruit juice in rats with liver damage. Researchers found that the juice reduced the severity and symptoms of the liver damage. A similar 2017 study also found aronia juice to have protective effects against liver damage in rats. The study's authors suggested the effect might be due to the antioxidant activity of the aronia.

Aronia berries, among all other healthy benefits, provide good protection for our eyes. The super berries contain a large amount of carotene, which protects cells from damage and the eyes from cataract formation. They are also rich in flavonoid anti-oxidants such as luteins and zeaxanthins. Zeaxanthin has photo-filtering effects on UV rays and thus protects eyes from age related macular disease in the elderly (ARMD) and eye inflammation (uveitis). Researchers in Japan have been measuring the effects of aronia crude extract (ACE) on eye inflammation. The study was published in Investigative Ophthalmology and Visual Science several years ago.

Last, but not least Aronia berries help in regulating weight.  In addition to that, Aronia can help prevent the body from storing fat around the abdomen, a problem which many people are constantly facing. An added benefit from having aronia berries included in your diet is that it can also improve your cholesterol and lipid levels, by helping the body to produce good cholesterol. This great health benefit is analyzed by scientists from the U.S. Department of Agriculture based in Beltsville, Maryland who have conducted a study proving good effects of the super berry on control of weight and cholesterol levels.